A seemingly dramatic, yet telling question: Are you ready to change? Most people will say yes. They're absolutely ready to change and they're willing to give 110%. They want to lose weight and lose it
right now and they've got a gym membership, brand new sneakers, they just went grocery shopping for fruits and vegetables and by golly, this time it's for real!
Fast forward 4 weeks and what has changed? Well, the client is more frustrated. That gung-ho attitude they had last month has given way to excuse-itis. They did all of those things but honestly, nothing changed.
Gym membership? It was used 3 times that first week, then relegated to the bottom of the gym bag (which is floating around in the back of their trunk).
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| This bag is ready to go places |
New sneakers? "Well they're in my car so I can go to the gym right after work" says the client. A perfectly reasonable answer, as many of us probably keep out gym gear in the same spot.
Fresh fruits and vegetables? "I did good the first week, but then I didn't have time to go grocery shopping". Sirens are sounding in my head, because I know this story and I know where it's going: downhill, and fast.
"Then I had to finish a big project at work and had to eat lunch at my desk. I didn't have any food at home so I went to McDonalds". I know where this is going already....
"Then I got home and I was so tired I didn't work out. I didn't have any food to make so I ate ice cream. It's my go-to when I'm stressed".
I can't tell you how many times I've heard this story re-told with various excuses, foods, and seemingly logical variations. Or delusions, if you can see through the facade of excuse-itis. After hearing this story more than 2 weeks in a row I often tell clients this...
you simply aren't ready to change.